What an MCP server actually is, for people shipping products
Not a framework, not an agent. A small JSON-RPC service that describes what it can do, so a model can call it without anyone writing an integration.
7 min readagentsapimcp
Blog
Essays on AI tooling, plus launch stories from the founders themselves.
How to submit your AI tool to directories (and which ones are worth it)
The mechanics take twenty minutes per directory. Deciding which twenty minutes are worth spending is the part nobody writes about.
7 min readdirectorieslaunchseo
The launch checklist: what to have ready before you post anywhere
Most launch-day problems are things you could have fixed a week earlier. Here is the list we run before a listing goes anywhere.
6 min readlaunchproduct-marketing
How to write a listing that gets upvotes
The tagline does almost all the work. Here is how to write one, and what to do with the description and first comment once you have.
5 min readcopywritinglaunchproduct-marketing
Free vs paid launches: what you get for the money
What the paid tiers sell is placement, speed, or the removal of a condition. Only one of those is usually worth paying for.
7 min readdirectorieslaunchproduct-marketing
Dofollow vs nofollow backlinks from directories: what actually helps
What Google's documentation literally says about link attributes, why the dofollow obsession is mostly misplaced, and what to optimise instead.
6 min readbacklinksdirectoriesseo
A directory of AI tool directories, ranked by whether they send traffic
We checked every one of these in August 2026. Two were dead, one had quietly gone paid, and none of them will tell you their traffic. Here is what is actually there.
7 min readdirectorieslaunchseo
How agents are changing the way products get discovered
When the thing evaluating your product is an agent rather than a person, the page it reads matters more than the page you designed.
5 min readagentsmcpseo