Smartly

Smartly is an AI-powered cross-platform advertising platform that unifies creative production and media optimization into a single hub. It aims to eliminate workflow fragmentation by connecting creative assets and media management before campaigns launch. The platform automates campaign management, scales content creation across multiple channels, and provides intelligence tools to track performance.

• Build, personalize, and scale creative assets across every platform
• Optimize media spend and automate campaign launch, management, and updates
• Intelligence tools and Smartly Synapse for planning, execution, and optimization
• Support for social media, conversational commerce, connected TV across over 200 streaming services, the open web via major DSPs, and video ads
• Specialized suites and solutions tailored for agency teams, performance teams, brand teams, and creative teams

Pros

• Unifies creative and media operations in a single central hub to reduce cross-channel fragmentation
• Automates production at scale to help creative teams handle large workloads without lengthy delays
• Provides multi-channel distribution covering social platforms, connected TV, and major DSPs
• Includes dedicated workflows specifically designed for agency, brand, performance, and creative team structures

Cons

• Pricing is not published on the page and requires contacting the company for a demo
• Exact technical specifications and explicit requirements for third-party integrations are not detailed on the site
• Specific subscription tiers, plan limits, and feature restrictions are omitted from the public text

Smartly is built for marketing organizations, agency teams, performance teams, brand teams, and creative teams seeking to scale cross-channel ad production and media optimization through AI. It fits organizations managing multi-channel campaigns across social media, video, connected TV, and the open web. It is a poor fit for teams looking for transparent, self-serve public pricing without scheduling a demo or talking to sales.

The pricing model requires contacting the company or requesting a demo to get pricing information. No specific tier names, feature gates, or exact cost figures are published on the website.

Unlike separate creative studios or traditional media platforms that handle production and media buying in isolation, Smartly bridges creative and media execution from the very beginning. It features Smartly Synapse to combine planning, execution, and optimization within a central hub. The platform applies AI across every step to automate scaling and help creative and media act in sync.

The platform works with major social platforms, over 200 streaming services for connected TV, and all major DSPs for the open web.