Repli

Repli is an AI-powered social messaging automation tool designed to handle inbound communications across Instagram, WhatsApp, and Telegram. The software operates via a web platform to convert comments, direct messages, and chat interactions into automated responses within seconds. It targets small businesses, creators, direct-to-consumer brands, and agencies that lose enquiries due to slow response times.

• Comment-to-DM triggers that automatically send private direct messages with links, codes, or freebies when users comment a keyword on posts or reels.
• Keyword DM auto-replies that answer incoming direct messages automatically using buttons and media.
• AI replies and chat trained on brand products, frequently asked questions, and tone of voice.
• Lead capture forms in direct messages to collect names, emails, and phone numbers with export and CRM push options.
• WhatsApp AI Support Agent builder using webhook tools that pull live order data.
• No-code Telegram bots supporting commands, keyboards, moderation, and AI chat.
• Analytics and full message logs displayed in a dashboard tracking replies, leads, and conversions.

Pros

• Uses officially approved platforms including the Meta Graph API, WhatsApp Business Platform, and Telegram Bot API to minimize ban risks.
• Offers a free forever plan with all automation types unlocked, requiring no credit card.
• Provides multi-agent team seat options for collaborative support desks.
• Supports calendar integration for direct appointment booking via direct messages.

Cons

• The free plan is limited to 15 starting credits and 5 new credits every day.
• Free plan direct messages include a small footer stating sent via repli.in.
• WhatsApp AI support agents and webhook tools require the highest-tier Pro Business plan starting at ₹2,999 per month.
• AI features and custom brand personas require upgrading to the Pro+ plan or higher.

Repli fits content creators looking to deliver freebies and link-in-bio drops from a single comment keyword, direct-to-consumer brands turning reels traffic into checkout links, and coaches or clinics qualifying leads through direct message questionnaires. It also suits agencies requiring automated appointment bookings straight into calendars and teams operating a WhatsApp support desk wired into e-commerce stores. It is a poor fit for organizations seeking completely free unlimited messaging without credit caps or those operating outside supported channels like Instagram, WhatsApp, and Telegram.

Repli operates on a recurring subscription model with billing in INR through Razorpay and USD pricing for international customers. The Free Plan costs ₹0 forever, includes 15 starting credits plus 5 new credits daily, unlocks every automation type, and features a repli.in footer on direct messages. The Pro plan costs ₹499 per month or $9.99, removes the daily credit cap for unlimited messages, adds lead collection forms, permits up to 1,000 characters per direct message with 24-hour retargeting broadcasts, and removes Repli branding. The Pro+ plan costs ₹999 per month or $10, adding all AI features including custom personas, AI chat, AI replies on comments and direct messages, Telegram bot AI, and Instagram DM appointment booking. The Pro Business plan uses seat-based pricing starting from ₹2,999 per month or $29 for an owner plus 10 agents, ₹3,999 or $39 for 20 agents, ₹4,999 or $49 for

Unlike tools that rely on unofficial scraping methods, Repli operates on official Meta and Telegram APIs to avoid ban risks. While many alternatives lock features behind paywalls, Repli offers a full sandbox on its free tier with every automation feature unlocked. It combines comment triggers, direct message lead capture forms, Telegram bots, and WhatsApp order-lookup support agents into a single setup that takes under three minutes.

Instagram Business, WhatsApp Business, Telegram Bot API, Shopify, WooCommerce, Shiprocket, and Razorpay.

Repli is worth trying for creators, brands, and agencies seeking to automate Instagram, WhatsApp, and Telegram messaging without coding. The free plan provides a full sandbox with no expiration date or credit card requirement, making it easy to test before committing to a paid tier. However, high-volume users will quickly need to upgrade past the daily credit cap, and businesses needing WhatsApp support integrations must adopt the highest-tier plan. Those who do not use Instagram, WhatsApp, or Telegram will find no use for the platform.